Matthew Kourie on the When’s new sound

On May 31, 2013

“the When in 2000 was coming off a mashed up, hard rock, Nu Metal underground spell. Today, the evolutionary expansion on it’s heavy and melodic edge, is based in multi-genre influences, welded with nostalgic tones of dark synth-tronics and twisted with an industrial foundation, that gives alternative rock and synth pop a seamless sonic stitching”